Five email mistakes that direct mailers will recognize
Editor’s note: Ivan Levison mostly writes for companies that sell stuff. He’sa brilliant copywriter, and if you use a little imagination to transpose the lessons he teaches into the nonprofit sector,...
View ArticleClik here to view.
Clik here to view.
Donordigital expands strategic and creative leadership and opens Washington...
Donordigital announced on June 1, 2011 the hiring of online fundraising veterans Eric Overman and Adam Ruff. Eric joins the agency as Vice President for Digital Strategy and Integrated Services, and...
View ArticleMal Warwick’s Newsletter – June 2011
Donordigital expands strategic and creative leadership and opens Washington DC office The signature effect by Phyllis Freedman An oldie but goodie by Managing Editor Deborah Block and Paul Karps The...
View ArticleClik here to view.
The Convio Online Marketing Nonprofit Benchmark Index™ Study
Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the...
View ArticleClik here to view.
An oldie but goodie
A number of years ago, Covenant House—a well-known sanctuary for homeless kids across America and in other countries—regularly mailed an acquisition control package that just couldn’t be beat. Yes,...
View ArticleClik here to view.
The signature effect
One of the curious results of the testing I’ve done in planned giving showed that leaving the reply card blank and requiring the donor to fill in his/her name and address produced more qualified leads...
View ArticleClik here to view.
A better way to produce reports
Treesaver is a new open source Web platform for publishing. It uses the new HTML5 standard to create narrative experiences—with text and pictures and video. Treesaver divides content into pages,...
View ArticleClik here to view.
Keeping up with the Joneses (and the Gateses)
While the basic principles of online fundraising aren’t changing fast, the tools and tests of the ways that work are. So it’s really worthwhile to keep up with the cleverest people in the world who...
View ArticleClik here to view.
How do “fake” direct mail surveys impact an organization?
The Question: The good news is we have an acquisition control package that has resulted in the strongest response rates we’ve had in six years. So why do we need advice from the experts? Well, some of...
View Article
